Michelle
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PRIMEAPE

PRIMEAPE

A nationwide cross-fit center that aims to make you as fit as possible. Providing you with the motivation, intensity and a great sweat.

 

DELIVERABLES

Brand Identity

Printed Collateral

Website

Social Media

Experiential

Challenge muscles, discipline the mind.

The challenge was to create a brand identity and strategy for the Pokemon card, “Primeape.” I decided to turn it into a crossfit gym.

Crossfit gyms have become the athletic world’s best kept secret. Keeping themselves away from the public eye, therefore making themselves less accessible. Primeape, the next nationwide gym, believes in providing everyone with the motivation, intensity and a great sweat.

 
 
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Strength, power, & endurance.

 

Primeape would act as your personal trainer, allowing them to create dynamic and personalised experiences for potential new customers showcasing exactly what they do and how they would be a perfect fit for them.

 
 
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Join the Apes

With a little help from our Ape, we will guide you through your workout journey by providing daily warm-up workouts to get the blood pumping.

 
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Made for you.

Connect with any Primeape nationwide through our website, where you can look further into what we have to offer.

 
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Primeape will host fast-paced workout sessions at our Power-Up Pop Up, located in populated commercial centers.

 
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