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Type Z

 

DELIVERABLES

Brand Identity

Mobile App

Editorial

Augmented Reality

Social Media 

 

Capturing hair culture across the globe.

Hair is a worldwide familiarity. Millions of people spend hours grooming, maintaining, and flaunting the threads which so casually stem from their scalps. Hair has a social and cultural significance across different platforms which affect us all. It is a powerful symbol conveying identity, gender, race and religion.

Type Z explores the world of hair and broadcasts its personality, appreciating every strand.

 
 
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Bold, modern & inclusive.

 

It is a powerful symbol conveying identity, gender, race and religion. Hair is our very own customizable fingerprint.

 
 
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Hair community.

The app was built to learn how to care for your hair type. We did this by creating a community of hair enthusiasts to guide one another.

 
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Connecting A to Z

The Type Z mobile app will connect users globally to others with similar hair types to share, communicate, motivate, and take inspiration from one another.

 
 
 

Your customizable fingerprint.

Depending on the user, Type Z will be sending out interactive Augmented Reality posters for subscribers of the magazine with their hair type illustrated.

 
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Hair tangled on the web.

We shed light on our instagram audience by giving them a stage on our own Instagram page.

Followers of Type Z can send us their images and we will feature them in our stories. Our custom sticker selection is also featured within Instagram’s gif library.

 
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Illustrations by Arlenis Roberts, Animated by Michelle Barrueto

ART DIRECTOR

Michelle Barrueto

CO-ART DIRECTOR

Arlenis Roberts